News Our View

The UK housing market analysis, from a macro perspective is undoubtedly correct. Disposable incomes and access to affordable credit are being squeezed over all. As a result demand is falling in the housing market as is the retail sector.

That businesses in the housing market, both in terms of house supply and financial services supply, will suffer as a result would be a fair conclusion from this perspective. But is this macro perspective the right view to take?

Our view is always from the perspective of the individual. In the Halifax Report, they state “Some areas of the country, such as Scotland, are likely to record modest price rises” In other words there is still demand for houses in the market. This is always the case in any market. Have a look at our spread on house price inflation in 2003, the big boom year. The demand in areas of London was collapsing then, but there were big gains elsewhere. It’s how you capture the consumers in demand that’s the key to growth.

Data Discoveries’ clients have the ability to find individuals who want to buy and have the means. Our software and consultancy support will find them for you as a process. Hence feed your organisation with leads based on not only people in demand of houses, but why they are in demand. So you can make them an offer which supplies the demand.

It’s called demand pull, not supply push. And in this market, that’s the only way your business is going to grow faster than your competition.